5 minute read |

Use live chat software to explore your customers

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Customer Service

One of the latest trends in consumer marketing is live chat software, but not likely in the way that you think. While live chat software allows you to reach out to your customers, live chat software is much more than that because it is also a device that allows you to track your customer activity, which when used directly can help you explore the type of customers that choose to browse through your website.

When you use the live chat software to explore the type of browsers you have, you can also use it to learn how to craft your marketing campaigns and your website to accommodate their needs. In fact, you can use the live chat application to figure out which keywords to target in your SEO campaigns as well.

This is because with many website chat software applications you can actually monitor the activity of your customers so that you can see which pages they frequently visit and in what order. You can usually find this feature on the live help software in the visitor monitoring window which also allows you to see many more options.

Among those is the ability to constantly see how many visitors are on your website at one time and which section of your website they are concentrated at. You can use this function to determine where the most popular portions of your website are so that you can market these since they are obviously the largest draw to your website. You can then take the popular website pages to craft out keywords you should use on your SEO campaigns since they are obviously the ones that attract the most visitors.

Outside of these abilities, a live chat application also allows you to see into the actual customer base that visits your website by allowing you to see the entire set of details about each customer. These details include the system information, regional information, and personal information about each visitor.

These specific details from the live helpdesk software can help you understand what your customers require and need and can also help you block out the IP addresses of customers that may be bothering your website or leaving unwelcome comments. This will help you keep your live chat software safe and open for customers that need it further enhancing the usefulness of your live chat software in everyday use.

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