Many people are hesitant to try new innovative products out, but the truth is that the web was built on innovative products and some of the best inventions such as Facebook and eBay were considered all little “out there” at the time.
For example, imagine trying to explain what a Google search engine was twenty years ago or how to Twit a message to a friend. However, now Google’s search dominates the way that people write and create their website content and social networks have changed the way that marketing tactics are used online. With this thought in mind, it may be time to think about how live chat software can help improve your website.
The idea of using an instant messaging service online on a professional website may seem odd, but the truth is that it is a great way to really sell your product, instil confidence in your company, and provide one on one service that your competitors will not be able to match. With so many stores and websites spread out across the internet, there is a good chance that there are other websites offering the same thing as you for the same price or pretty close.
This means that you have to be innovative to get browsers to stop at your website, enjoy the experience, and return again for their second purchase. A great way to stand out is by showing browsers that unlike other websites, you take an active role in customer service and truly care if the product is the best match for them and will fit their needs.
By installing live chat software on your website you can reach out to a customer and ask if they have any questions before making a sale or while they are browsing, which may just be the push they need to decide that your website is the best place to make a purchase.
At the same time, since live chat software allows a customer to click on the chat icon and talk to you, the simple presence of the chat option will reassure them that they can always get a hold of a customer representative instantly if they have any problems which will increase their confidence in your business.
In short, it’s a small investment with a large payoff because as research shows, when a consumer trusts a company they are not only more likely to make a purchase, but more likely to make return purchases and recommend you to others.
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Allow your website visitors to chat with a company sales or support team and have their questions answered instantly.