5 minute read |

Beyond simple Live Chat

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Customer Service

Many people believe that live chat software is a tool that can only be used to build a rapport between the customer and the business, and while this is true, there are actually many more functions that live chat software can help perform for a business. Although the tiny software packages are usually priced at relatively low costs for all they can accomplish, they hold a great value to any business owner. The following are just a few of the ways outside of building customer trust and satisfaction that live chat software can help increase the performance of your business.

Developing marketing strategies

Most great live chat software packages come equipped with information tables that allow you to record and observe the location of your browsers, previous browsing history, and the standard IPs of all browsers. This allows you to get a closer look into your target audience without paying for an extensive market report or spending hours attempting to collect the same data on your own. By analyzing the information gathered you can refine your marketing strategy and quickly see your campaigns build in sales.

Building FAQ pages and product descriptions

By offering instant communication with browsers you will be allowed insight into what types of concerns your average customer has as well as which products they are most frequently interested in. When you start to see a pattern of frequent concerns you can address these concerns upfront by building them into FAQ pages or simply placing the answers to concerns directly into product descriptions. By answering your consumers’ average questions before they have to ask them they will feel much more confident in making a purchase from your website even if they utilize the chat functionality helping to increase your profits substantially.

Allowing for persuasive sales opportunities

Finally, live chat software can be used both as a function in which your customers can contact you immediately and you can contact them. If you notice a customer browsing for a lengthy period of time or you notice a repeat IP that shows up several times without making a purchase you can reach out to them to discover their concerns. By offering a clever sales pitch or finding out what has been preventing them from making a purchase you can secure the purchase instead of losing the opportunity once again.

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